Introducing our youngest designer, Samkelo Boyde Xaba, and his South African luxury clothing brand, BOYDE. Samkelo recently unveiled his latest collection, “Deterritorialization,” which showcases high-quality, sustainable fashion rooted in simplicity. BOYDE’s designs embody a refined minimalism that effortlessly marries exceptional quality with unparalleled comfort. This design philosophy aligns perfectly with the brand's commitment to timeless style and sustainable fashion.

The support for BOYDE has been remarkable. As a young designer, Samkelo is already making waves in the fashion industry, as he redefines modern luxury. BOYDE draws inspiration from a variety of sources, including geometric modernism, modern industrial architecture, and the understated elegance of everyday minimalism. At the heart of the brand is a deep appreciation for African historical architecture and Afro-cultural heritage, which is beautifully woven into each collection.

The window installation was nothing short of spectacular. A live model, impeccably dressed in a custom BOYDE tailored suit, posed in the display, pausing only for champagne refills and the occasional smile as onlookers watched in awe. It was truly spectacular…you just had to be there.